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Information Architecture & Content Strategy
A well-structured digital platform depends on more than design and code—it depends on content that is organized, purposeful, and easy to navigate.
For government, education, and other mission-driven organizations, large volumes of critical information must be easy to find, understand, and maintain. If users can’t access it—or if content is inconsistent, outdated, or inaccessible—the impact is real.
BrightLeaf Group helps public-sector teams plan and structure their content to improve usability, reduce complexity, and extend the life and value of their digital platforms. We specialize in turning complex, content-rich systems into streamlined, user-friendly experiences.
Information Architecture (IA)
Our IA services focus on helping users find what they need with minimal effort. Whether designing a new site or improving an existing one, we start with research and user testing to inform structure and navigation.
Our IA services include:
- Content audits and inventory
- Navigation and menu design
- Taxonomy and metadata strategy
- Page templates and content models
- Card sorting and tree testing
- Stakeholder and user interviews
We build structures that support both end-user usability and backend content governance.
Content Strategy
Effective content starts with a clear plan. We help organizations align their content with user goals, organizational priorities, and platform capabilities—while keeping accessibility and sustainability top of mind.
Our content strategy services include:
- Messaging frameworks and content hierarchies
- Content governance and editorial workflows
- Structured content planning for CMS platforms
- Accessibility reviews and remediation guidance
- Multilingual and inclusive content planning
Whether you’re launching a new digital service or overhauling legacy content, we help ensure every piece of content has a clear purpose and supports the overall user experience.