Inclusion, Diversity, Equity, Accessibility & Sustainability
BrightLeaf encourages IDEAS – Inclusion, Diversity, Equity, Accessibility & Sustainability – as one of its core values and stands firm in its belief that it is necessary for long-term business success and a strong, healthy society.
Inclusion – valuing, encouraging, and respecting input from those from diverse backgrounds and creating a sense of belonging for all
Diversity – recognizing and welcoming that intrinsic and acquired differences among individuals and groups can result in a better customer experience while increasing innovation and leading to better decisions
Equity – guaranteeing we put fair and just practices and policies in place to ensure that all of our employees and vendors can thrive
Accessibility – ensuring that we provide a positive experience for those with disabilities and the aging population as for any other group
Sustainability – understanding how to leverage our resources (people, planet and profits) responsibly over the long term (the triple bottom line)
IDEAS is also fundamental to BrightLeaf’s User Experience Design services.