Who we are & what we believe

BrightLeaf encourages IDEAS – Inclusion, Diversity, Equity, Accessibility & Sustainability – and stands firm in its belief that it is necessary for long-term business success and a strong, healthy society.

Inclusion – valuing, encouraging, and respecting input from those from diverse backgrounds and creating a sense of belonging for all

Diversity – recognizing and welcoming that intrinsic and acquired differences among individuals and groups can result in a better customer experience while increasing innovation and leading to better decisions

Equity – guaranteeing we put fair and just practices and policies in place to ensure that all of our employees and vendors can thrive

Accessibility – ensuring that we provide a positive experience for those with disabilities and the aging population as for any other group

Sustainability – understanding how to leverage our resources (people, planet and profits) responsibly over the long term (the triple bottom line)

IDEAS is also fundamental to BrightLeaf’s User Experience Design services.