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BrightLeaf Group
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UX, Service, and Employee Experience Design

BrightLeaf Group designs digital experiences that are intuitive, inclusive, and purpose-built for users—whether members of the public, employees, or stakeholders. Our team brings deep expertise in user-centered, service, and employee experience design, grounded in real-world research and agile methods. We focus on solving meaningful problems through functional, accessible, and sustainable design.

Our Design Approach

The best digital experiences are grounded in a deep understanding of diverse users. Our process is iterative, collaborative, and tailored to the specific needs of your organization.

  • Discover – Research current experiences, user needs, business goals, and system constraints to reduce risk, align stakeholders, and define a clear path to success
  • Concept & Plan – Explore and refine design concepts that align with user priorities and organizational objectives
  • Prototype & Test – Validate solutions through user testing, iteration, and milestone-based feedback
  • Deliver – Produce development-ready UX assets and design systems that integrate seamlessly with your platform and workflows

Service & Employee Experience Design

We go beyond screen-level UX to design the full service experience across touchpoints, workflows, and user roles. This includes:

  • Journey mapping and service blueprinting
  • Cross-channel interaction design
  • Internal portal and intranet UX
  • Employee self-service tools
  • Workflow simplification and process design

We use accessible, mobile-first, and future-ready design standards—so what we create works across devices, platforms, and user needs.