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BrightLeaf Group
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Web & App Design

BrightLeaf designs all forms of digital communications – including websites, microsites and applications – to meet validated human-centered design needs. We take great care in designing experiences that surprise and delight our clients' audiences, from customers and stakeholders to students and employees.

BrightLeaf uses agile teams of seasoned, vetted pros with unique skill sets: Customer Experience/User Experience/User Interface Designers (CX/UX/UI), Product/Service Designers, Creative Directors, Visual Designers, Accessibility Experts, Writers, Full Stack Developers, Project Managers and others.

Our Design Processes

We believe the best processes are simple:

  • Determine the current state and goals to assess the needs of the customers, users, other stakeholders - and the business

  • Use divergent thinking to go wide with ideation techniques designed to facilitate what might delight our audience

  • Quickly distill what works and refine that until we have the perfect product/service fit

  • Build and validate along the way providing milestone approval check-ins with various fidelities, prototypes and smart code stacks, followed by CMS builds and development by top-notch teams we personally employ and manage

The result? People are more likely to view your organization in a positive way and repeatedly engage with and trust your brand.

Design Discovery is Key

At BrightLeaf, Design Discovery involves deep learning, problem solving, mapping current states, and considering preferred futures for the business, customers, and employees. The more efficient and thorough the discovery, the better the findings and solutions will be, reducing the overall risk of the design endeavor. This Design Discovery process is also known as Outcome Driven Innovation.

During Discovery, we cover the core tenets of business-savvy design:

  • Customer Experience (CX). We study customer, employee, and user experiences (UX) and goals. These elements inform the Customer/User Requirements.
  • Business Requirements Analysis. We gain an understanding of the direction of the business, including its mission, vision, differentiation, revenue sources, limitations, and growth plans. These elements inform the Business Requirements.
  • Product Requirements Analysis. We review the products provided in terms of roadmaps, features, workflows, and releases. These elements inform the Product Requirements.
  • Service Design Analysis. We study the choreography of users' interactive touchpoints within a system or service. By refining the design of the existing areas of service and designing new services, we solve problems and create positive outcomes for customers, employees, and organizations. These elements inform the Service Requirements.