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User Experience Design & Information Architecture

At the end of every experience are people who need your message communicated to them in a simple and visually digestible way that drives them to act. BrightLeaf Group designs all forms of digital communications – websites, microsites and applications – to validated human-centered design needs. We take great care in designing experiences that surprise and delight all audiences and stakeholders, from customers and investors, to students and employees.

BrightLeaf works using agile teams of seasoned, vetted pros with unique skill sets: Writers, Visual Designers, Creative Directors, UX/UI Designers, Product Designers, Full Stack Developers, Project Managers and others.

Defining the problem statement and opportunity first and the solution last, our teams consult with internal and external Subject Matter Experts (SMEs) for stellar outcomes.

We believe the best processes are simple:

  • Determine the current state through a discovery phase to assess needs

  • Use divergent thinking to go wide with ideation techniques designed to facilitate what might delight our audience

  • Quickly distill what works and refine that until we have the perfect product/service fit

  • Build and validate along the way providing milestone approval check-ins with various fidelities, prototypes and smart code stacks, CMS builds and development from top-notch teams we personally employ and manage

The result? Users are more likely to view your organization in a positive way and repeatedly engage with and trust your brand.