BrightLeaf Group provides a variety of Strategic Communications services such as Transformational Communications, Organizational Communications (for government agencies and nonprofits), and Corporate Communications including those focused on Corporate Social Responsibility and Employee Communications. BrightLeaf Group also provides Proposal Support to specialized consulting firms.
BrightLeaf Group’s work is hands-on when we’re assisting corporate and government agency executives in rolling out change initiatives that span their organizations. Transformational projects must align closely with the organization’s mission, business, and any statutory responsibilities.
Transformational projects have many communication components, including creating new systems (for example, websites, learning portals, and documentation) that are easier to navigate for those who need better information to help them accomplish their work. Our work includes strategically planning employee communications to facilitate reorganizations and the breaking down of organizational silos. Importantly, our work creates clear lines of communications to help improve accountability within the organization and to establish clearly defined and objective performance metrics for all areas of the organization.
BrightLeaf Group specializes in developing persuasive communications to achieve consensus across all stakeholder groups. We bring the experience needed to develop new materials for delivery to diverse users through the web, print and in person.
Hanger Inc., a leader in integrated rehabilitative solutions, trains 32,000 therapists annually in its orthotic and prosthetic products. Hanger hired BrightLeaf Group to analyze and redesign the information architecture of its web-based Learning Center. As part of this initiative, our team developed a new content and navigation strategy to improve users’ access to information. We addressed usability issues in collaboration with Hanger’s existing CMS vendor.
We also wrote and designed Learning Center technical documentation and education materials, including quick reference guides, how-to documents, web content, and training scripts.
Other transformational projects involved BrightLeaf Group developing communications that supported the expansion of Hanger’s clinic network and the rollout of key Human Resources programs. We worked closely with Hanger’s teams to create strategic communication plans and high-profile assets such as executive presentations and HTML emails.
Information Management Protecting Adults and Children in Texas (IMPACT) is the computerized casework system that all Texas Department of Family and Protective Services (DFPS) programs use to record case intakes, document investigations, and all case actions. Modernization of IMPACT was required to transform the 17-year-old system into a web application that external partners such as the judiciary, law enforcement, court appointed special advocates, and child-placing agencies could use to efficiently and effectively enter, process, and analyze case information. BrightLeaf Group provided content development and project management for the website, social media channels, internal newsletter, and other external online communications. We also made recommendations on improving and updating their communication plan to help ensure the strategy delivered on the results and objectives stated in the plan.
BrightLeaf Group develops websites, microsites, applications, and other digital and print publications that enable government agencies and nonprofits to share their service and program information with a wide variety of stakeholders.
ERS Pension Fund Report
The Employees Retirement System of Texas (ERS) Pension Fund’s Government Affairs Group hired BrightLeaf Group to consolidate and rewrite key messages to simplify and improve understanding of their complex pension fund reports. We improved the document layout to enhance the readability of the information and fit in with ERS branding. We also streamlined the way the information was delivered to assist the ERS staff responsible for presenting the information at regular board meetings. Lastly, BrightLeaf Group successfully developed a series of executive summary electronic materials for ERS to print for distribution at board meetings.
ERS Legislative Briefs
The Employees Retirement System of Texas (ERS) produces materials to share with stakeholders who must stay informed about key legislative issues. BrightLeaf Group was selected to create issues briefs and infographics illustrating complex data in simple terms. BrightLeaf Group provided comprehensive services for the briefs, including writing, editing, design, accessibility testing, and digital and print coordination.
The speed of information sharing inside of organizations compels all companies to prioritize internal communications and become better equipped to communicate to employees quickly and transparently. BrightLeaf Group develops digital communications that foster employee communications and engagement such as websites, microsites, HTML newsletters, and online and print documents.
BrightLeaf Group has supported Dynegy, the electrical power provider, on numerous employee and community engagement projects.
We developed content and graphics for multiple employee benefit guides, developed a variety of new-hire presentations, and created a new microsite launched with local newspaper ads when Dynegy acquired a new energy facility in a small town.
We developed a video used to communicate their company culture, mission, and values to employees. The video included interviews between two Dynegy executives, and involved executive presentation coaching, as well as editing, graphics, and video production.
Other projects include designing and developing microsites, printed materials, and advertising for a variety of communication campaigns for Dynegy’s market in Illinois.
ERS Employee Benefits Guide
The Employees Retirement System of Texas (ERS) Communications and Research Division needed an updated and redesigned benefits guide and welcome flier for both electronic and print distribution to new employees of the state agency and participating higher education institutions. BrightLeaf Group provided key services including writing, editing, design, Section 508 accessibility testing, and digital and print coordination.
BrightLeaf Group has significant experience in creating all types of materials that highlight customer accomplishments in corporate responsibility, while providing an appropriate level of transparency into its challenges.
To start, we identify targeted audiences, clarify communication goals, interview stakeholders, review accumulated resources, and analyze industry information.
We create a strategic communications plan that outlines and coordinates all deliverables, providing effective coverage for targeted audiences. Implementing a strategic plan helps to ensure return on investment (ROI), making the most of limited customer resources and keeping track of progress against goals over the long-term.
Based on our research, we create a strong key message that unifies the customer’s goals. We then design the overarching visual themes that support key messages and enhance the company brand.
With research, strategic plans, and overarching messaging and design themes in hand, we are well prepared to write, edit, and design individual deliverables for targeted stakeholder groups. We work closely with the customer during the development and review process to ensure no surprises.
Further, we consult with, coach, and train the customer’s diverse staff on relevant sustainability topics, helping the company align staff across organizational silos to achieve collective goals.
BrightLeaf Group recently created two microsites for KKR, a global investment firm based in New York City and and a long-term client. The sites focused on communicating KKR’s ongoing efforts to support their environmental, social, and governance (ESG) and Green Portfolio Program initiatives, cornerstones of their global corporate responsibility programs.
Dell Corporate Responsibility Reports
Dell Inc. is a global leader in corporate responsibility, making sustainability and transparency core to its company culture long before the concept became popular. BrightLeaf Group was repeatedly hired by Dell Corporate Responsibility executives over a period of eight years to help develop and evolve its annual corporate responsibility reports and supporting communication campaigns. These projects included developing strategic plans, interviewing technical subject matter experts and stakeholders, writing, editing, designing, and producing reports, as well as creating web content, presentations, training, and employee and community engagement campaigns.
To support other firms’ business development efforts, BrightLeaf Group is often utilized to conduct win/loss analyses and contribute to winning proposals for large projects. Clients include large engineering-driven consulting firms that have significant technical solutions and experience but few communications strategists and proposal writers on staff. Our process includes analysis and reporting to enable improvements in proposal messaging, content, and formats.
Global IT Consulting Company Proposals
For a leading global consulting and technology company, BrightLeaf Group conducted an analysis of several winning proposals and declined proposals to help determine the reasons why they might have won or lost the opportunities. The resulting report gave detailed feedback on key proposal sections including the cover letter, company overview, technical sections, bios/resumés, and pricing. The insights and perspectives in the report enabled the company to replicate their successes and helped them avoid further losses.
Leading Accounting Firm Proposals
For a nationwide certified public accounting and consulting firm dealing with a series of declined proposals, BrightLeaf Group helped the firm polish its identity and messaging, eliminate boilerplate copy, reorganize and rewrite content, and design a new proposal template. The end result was a winning proposal that better communicated their expertise, capabilities, and culture.