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BrightLeaf Group
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KKR Green Solutions Platform Website

Web Design, Development & Maintenance
ESG & Corporate Communications
Visual & Graphic Design
Content Strategy & Development
User Experience Design & Information Architecture
Organizational Communications
Employee Communications

Private Sector


New York-based Kohlberg Kravis Roberts & Co. LP (KKR) tasked BrightLeaf with creating a microsite for its Green Solutions Platform (GSP). This KKR initiative allows participating portfolio companies to find opportunities to increase efficiency, reduce operating expenses, and boost their bottom line.

The Green Solutions Platform supports and highlights the work of KKR portfolio companies that enhance eco-efficiency, advance eco-innovation, and/or offer a solution to environmental problems as core to their business mandates, uniquely tying environmental and business value together.

KKR created the following categories for its participating portfolio companies:

  • Initiatives within companies that create business value through their environmental attributes

  • Initiatives within companies that result in avoided cost and improved environmental practices

  • Core business models that provide a solution to an environmental challenge

KKR wanted a website and supporting materials that would give them the flexibility to engage with and highlight companies making meaningful change, and that would give the participating companies access to KKR’s proprietary tools and resources.

The Result: BrightLeaf developed a Green Solutions Platform website that served a vital role in an integrated suite of materials that told a complex story in a clear, compelling way to a diverse audience, with consistent branding among platforms and devices.

Client Information

Kohlberg Kravis Roberts & Co. LP (KKR) is a leading global investment firm based in New York City that manages multiple alternative asset classes, including private equity, credit and real assets, with strategic partners that manage hedge funds. KKR aims to generate attractive investment returns by following a patient and disciplined approach, employing high-quality people, pursuing the highest standards of excellence, and aligning its interests with those of its investment partners.